Download PDF by Aradhna Krishna: Customer Sense: How the 5 Senses Influence Buying Behavior

By Aradhna Krishna

ISBN-10: 023034173X

ISBN-13: 9780230341739

ISBN-10: 1349344427

ISBN-13: 9781349344420

An insightful examine how contact, flavor, odor, sound, and visual appeal impression how consumers relate to items on a sensory point, and the way small sensory adjustments could make a big impact. purchaser experience describes how managers can use this information to enhance packaging, branding, and ads to captivate the consumer's senses.

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Customer Sense: How the 5 Senses Influence Buying Behavior by Aradhna Krishna


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