By Mark Earls,John V. Willshire
We all wish new solutions and new ideas for the very actual and urgent demanding situations that our businesses face. New issues to indicate to and speak about, new methods of operating and new methods of pondering that would simply be greater than the outdated methods.
But instead of this boundless look for an excellent and novel answer, why do not you simply replica whatever that’s labored earlier than?
Mark Earls, major professional in advertising and marketing and customer behaviour, quashes the stigma round copying, and shows that it will probably support us to reconsider how we move approximately fixing difficulties. through knowing what folks are doing and the alternatives they make, we will be able to boost innovations to resolve the demanding situations that we are facing inside and out the organization.
Based on wide learn and confirmed examples, Copy, replica, Copy presents over 50 thoughts for you to use right now to repeat, borrow or thieve because the foundation for greater principles – speedier. If it’s more than enough for Elvis, Newton, Shakespeare, The British Olympic biking Team and nice Ormond road clinic, isn’t it more than enough for you?
‘This pleasant booklet argues convincingly that shifting principles often produces better price than cooking them up from scratch. after which exhibits you how.’ — Rory Sutherland, vice president, Ogilvy London and the Spectator Magazine’s Wikiman
‘Yet one other enjoyable guide from the acclaimed Herdmeister for an individual considering advertising and marketing, behavioural switch and realizing why all of us make the alternatives we make. Earls convincingly disrupts conference approximately what's innovation – notwithstanding "praxis". this can be jammed with nice case stories and fifty two actionable strategies.’ — Stephen Maher, Chairman, the promoting Society and CEO, MBA
‘Yet back this best British enterprise philosopher has bought us to determine the realm we inhabit this day in clean and mind-altering methods. A e-book which marries concept and perform larger than the overwhelming majority available in the market. so much of all his message of copying one’s approach to greatness is pleasing, counter-intuitive and fun.’ — David Abraham, CEO Channel four PLC
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Extra resources for Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas by Mark Earls,John V. Willshire