By Mara Einstein
In a society overrun by way of advertisement muddle, faith has turn into one more product bought within the buyer industry, and faiths of every kind needs to compete with a myriad of extra exciting and easier rest activities. Brands of Faith argues that during order to compete successfully faiths have needed to turn into manufacturers – simply recognizable symbols and spokespeople with whom non secular clients could make fast connections
Mara Einstein indicates how spiritual branding has increased during the last 20 years to create a mixed global of trade and religion the place the sacred turns into secular and the secular sacred. In a sequence of attention-grabbing case reports of religion manufacturers, she explores the importance of branded church classes, akin to Alpha and the aim pushed existence, mega-churches, and the recognition of the televangelist Joel Olsteen and tv presenter Oprah Winfrey, in addition to the increase of Kaballah. She asks what the implications of this spiritual advertising and marketing should be, and descriptions the potential result of non secular commercialism – solid and undesirable. Repackaging faith – updating song, developing teen-targeted bibles – is justifiable and important. notwithstanding, whilst the content material turns into obscured, faith may possibly lose its certain promoting proposition – the very skill to elevate us above the marketplace.
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Additional resources for Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture)
Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture) by Mara Einstein