Download PDF by Larry Kelley,Kim Sheehan,Donald W. Jugenheimer: Advertising Media Workbook and Sourcebook

By Larry Kelley,Kim Sheehan,Donald W. Jugenheimer

ISBN-10: 0765640945

ISBN-13: 9780765640949

This book presents basic causes of advertisements media resources and calculations besides real-world examples of resource fabric from ads and media businesses.

Each of the book's forty five concise devices opens with a short textual content phase, provides pattern resource fabrics from real advertisements and media businesses, and concludes with hands-on workouts. Compact units cover all key subject matters together with verbal exchange planning and media strategies. A media math primer, normal media formulae, media making plans checklists, and a thesaurus of media phrases also are included.

Designed for practitioners and students, the latest edition contains new routines with new media codecs and electronic media and new devices dedicated to renowned social media channels.

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Advertising Media Workbook and Sourcebook by Larry Kelley,Kim Sheehan,Donald W. Jugenheimer

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